Things to Consider While Hiring SEO Services for Your Mobile App Development

You have seen your business grow from scratch to best and you can’t watch it become trash. Any business these days have gone digital and making it digitally strong is not an option but a compulsion. So, what you want is making the digital presence of your business strong and get organic traffic from the Google to generate more leads turning to customers and getting revenue therein. If you are a mobile app development company, then this becomes extra difficult looking to the emerging trends and increase in the competition. So, how exactly is all this going to happen? I won’t say its easy but yes the solution is simple, hire SEO (search engine optimization) services.

By right SEO, your company will be placed on the first page of the Google entailing you with the organic traffic leading to leads and in turn profitable business. As, I just mention above it's not easy as there are an ample amount of SEO service providers out there and ample amount of companies hiring these services, but do all of them are on the top results of the Google? No, right. So, here are some of the considerations to keep in mind while hiring SEO services for your company.

1) Number of Targeted Keywords

There are plenty of keywords that are searched often by the users. The SEO service providers should indulge in extensive research and make out which is the best keywords that can drive maximum traffic to the site. High priorities keywords should be assigned and then simultaneously low prioritized keywords should be fetched and the ways of promoting those keywords should also be determined.

 2) Blogging

There is nothing new to hear that blogging is one of the most important aspects of Google ranking. What you as an app development company should be careful while hiring SEO services is how the blogging is relevant to your business. What kind of blogs are going to be published on the site and how are they relevant to the business and benefit them. Are the subjects related to the business? Do they target the niche audience? Do they interest the local audience or global audience? Are they driving adequate traffic or not?

3) SEO Strategy for Local Audience

If the business is acquiring its majority of the clients from the local market, then SEO strategies must be localized to continue the same and simultaneously take it to the next level. Confirm with the SEO services whether they have submitted the company to any local directory? Also, confirm whether there are any title tags decided for the local market or not? If not better decide as the majority of the business comes from the local business only. Check the name, address and contact details, whether they are correct and updated according to the changes.

4) How to Get Backlinks?

It’s kind of shocking how businesses don’t have any strategy for backlinks. If not aware to date, then let me tell you backlinks are considered to be the backbone of the Google algorithms. In absence of backlinks, its tough for any Android or iPhone app development company to rank on the first page of Google. Keep a check on your DA rank to see where you stand and also check with your competitors along with to measure how far you need to go. Ask the SEO services you are considering to hire as to how they are going to build the backlinks to your site. Also, don’t forget to ask how long it will take to get the results.

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Deficiency as A Plan to Interest Users to Mobile Apps

Today's people are completely F0MO (fear of missing). When its incredible human prejudice comes with force, it also conflicts with the limits of their boundaries. A strategy requires three things to improve the transformer:

The possibility of changing the applications
High madness with figures and exams
A deep understanding of human behavior

When some rare ... is more meaningful and creates a growing demand. If things are the same then the claim goes like a steam. This reduction is basically a financial issue related to human needs in a limited period of resources. The same rule applies to the application area. With the application flood, the shortage of time has gone so long that it makes companies a little difficult to promote mobile applications development company. This concept is widely used in sales for sale sales and when gaming is about to happen, it is a secret of monetization. Key difficulties include time, desire, access, leadership, and availability. See how it works to guide users in mobile apps.

1) In the context of the shopping app
Consumption of consuming consumers will attract users unusually. This is especially true for E-commerce applications. This will not allow consumers to keep the results impossible when it is very desirable, they need to make a quick purchase and otherwise, increase their sales. It is clearly evident in the case of light sales. Visitors will be immediately converted to buyers.

2) Limited edition
The market offers a limited amount, the consumer waves will get you the status of success in getting your hands. When you make a confusion in the market, it appears in people's minds.

3) Game game applications
You will be familiar with the return Pokemon, the application has pushed the crazy people around the world. For this reason, he has discovered some very little Pokemon, which has alcohol powers and is very difficult to catch. Customers are interested in taking this Pokemon but it appears not only in some areas and is easy to capture. It creates anger in the user and compels them to invest in using this application.

4) Time barrier
There are applications that allow users to access the application for specific time zone. Once used, they can be accessed only after 8 hours or 10 hours, it will make the user very worried, they will continue to check again at the request time and when the time is open. The first thing he will set will be the first thing.

5) Regarding dating application
The user involved in some other dating applications is more likely to use a lack of strategy. The main function of the wool is that you need to swipe correctly on both sides if you want to make a match. By the way, well, well ... please enjoy your enjoyment because you are only available with limited criticism and this is the right path. To make the user more interesting, you need to wait 12 hours to reinstate criticism. The user will manage it.

6) Day deal
Developers need to develop various mobile application development strategies to ensure user's attention. Today's case is that one of such methods is that apps are very little discounts on some products but for just one day. It will change old users and invite new users too. There is also an undeniable advantage of pushing users to make quick decisions that take advantage of the application
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Development trend of mobile applications that run under rule 2018

AMP (Accelerated Mobile Pages)
Users are short of both patience and time. With the introduction of AMP, the page loading on mobile will be real quick. Apart from this astonishing trend, another fantastic function announced by Google is isolated search index just for the mobile web. Looking from the SEO view, this can change the entire app development approach. AMP will enable the developers to develop rapidly loading websites and mobile apps. This will reduce bounce rates and increase performance level across various mobile devices.

Android Instant Apps
Instant apps are basically native apps only which works like websites. Instant apps are very convenient and that works majorly in attracting more users. The need for app installation is eradicated here which eliminates the barrier between apps and web. It runs flexibly on all the Android versions and is also very easy to share.

Blockchain
This new buddy in the tech class has taken away all the attention in the recent days. Well, this is going to continue in 2018 as well. In fact, it is going to hype. Blockchain apps are basically a record of company’s details listed as blocks whether it is transaction history or bitcoins. None of this details can be altered without altering all the subsequent blocks along with the collusion of the network. Blockchain app development can be an attractive way of putting aside your competitors if they haven’t worked on the trend.

Cloud Tech
If you haven’t yet integrated cloud tech in your app development process, then do it now. You cannot pass 2018 without Cloud tech. Out of all the major benefits of cloud tech, some of the glittering ones are streamlined operations, reducing equipment cost and hosting, increased app storage capacity and enhanced productivity and collaboration. If you intend to work your app flawlessly, adapt to cloud tech ASAP if you haven’t yet.

Artificial Intelligence And Machine Learning
Apps are interestingly getting intelligent and learning users preferences. Take any of the sector, virtual personal assistant, cybersecurity, IOT, intelligent apps, everyone is turning their ways towards AI and machine learning. It is expected that AI market is expected to experience revenue growth up to $47 billion by the year 2020.

AR And VR
Take the Apple event that took place this year and takes the Google events that happened this year, both revealed nuances and integration in the AR and VR. This clearly signifies next-generation apps especially the gaming apps are all about AR and VR. The tech experts have predicted to generate revenue of $150 billion by the year 2020.

Predictive Analysis
Well, this trend has already started being implemented in the fields of Apple, Google, Facebook and IBM and several other tech giants of the industry. Well, this trend is all about predicting the future results by integrating AI and machine learning. Know the future analysis of your business by considering the current data and market outputs.

Edge Computation
The boom of IOT has created an urge of intuitive computing technologies. Edge computation is the way out to this. It basically pushes the data, application and computing powers away from its centralized points to the logical extremes of the network. Plenty of tech giants have already started investing in the software and hardware in edge computing.

Mobile Payment
There has been a huge shift to the m-commerce with the boost in e-commerce apps and mobile banking. This has been encouraged more with Google Wallet and Apple Pay. This trend was strong in 2017 and expected to get stronger in 2018.

Business Bots
The adaption of chatbots have not been in a fierce way but mark my words 2018 is going to experience a massive adaption of the same.

Lazy Loading
Users plenty of the time abandons the app or site when images take too long to load. With lazy loading trend, this would be no more. Now, images will be loaded only when turning on the page. Smart, right? Bounce rate will drop and conversion rate will pop up.

Mobile app development is in its prime time and this is expected to grow even more 2018. So, app developers buckle your shoes, observe the trend and initiate working on it.

Why is There a Sudden Increase in the Need for Professional Mobile App Development?

‘There is an app for that!’ You will often come across this saying when you are searching for an efficient way to do a task on a smartphone. The demand for mobile application development is rising every day and rate of supply is just not fast enough to catch it. The recent trends in the IT industry attract interdisciplinary domains of engineering, marketing, sales, business, etc. to come together on the mobile platform.

It is highly likely that you will find an application for the task that you wish to perform on a smartphone, on the app store of your phone. Reports suggest that there are over 2.8 million different applications on the Google Play Store (Android) and 2.2 million applications on the Apple’s App Store

So, the questions arise, why are applications so popular now? What trend has caused such a sudden spurt in the rate of growth at which applications are launched on the app stores? The answer is pretty simple and straightforward. Mobility and Effectiveness.

Reasons for Popularity of MobileApplication Development

1.     Increase Effectiveness of Communication

Applications are basically designed to simplify day to day that a smart device performs. Not all of us are expert at coding. This makes it virtually impossible for us to communicate with computing devices. Applications allow us to communicate with machines in a more humane way. These applications allow the users to connect with the machine in a more intuitive and natural manner that is easy to teach. This reduces the overall time taken by a user to understand and start using the software/machine.

2.     Wider Reach

Studies suggest that nearly 2.53 billion people on the planet will own a smartphone by 2018. That is, over one-third of the world’s population will have access to a smartphone device. Most working professionals usually carry two or more smartphones one for personal use and the other one for professional use.

With such a large number of smart devices spread across the globe, the smartphone is capable of connecting people from one pole to the other in a few seconds. The use of an intuitive app interface further expands the reach of the smartphone by allowing people to use it more frequently and easily.

3.     Cultivating Business

The need for professional mobile application developers is rising because these applications serve as an effective medium for developing a business. Most of the large and small-scale business owners now employ an application to connect with their customers in a better way.

These applications allow the business owners to collect valuable feedback from their customers and help them provide better services.

The application itself serves as a business proposition for several companies in the IT and computing industries. It provides a means of revenue for the application owner by allowing him/her to post advertisements and promotional campaigns.

4.     Ease of Application Development Process

The entire application development process is fairly simplified thanks to the constant development in the field of building frameworks for the development process. Mobile app developers are coming up with better ways to develop and test their applications at lower costs. Also, these developers have managed to reduce the life cycle for research and development for an application.

This way, the developers are able to provide faster, more effective and more secure applications in a very short period. Unlike in the past where only the privileged companies of the industry could afford an application developer, the services are commonly available via various dedicated companies.

5.     Advancements and Integration Within the IT Industry

The constant advancement in the IT industry is one of the governing factors of why the app stores are saturated with so many similar applications. Every new feature that an IT company launches needs new integration modules to work in sync with the existing applications. For example, apps on the Apple app store need optimization for the latest iPhone X so that they can use the full 5.8-inch AMOLED display.

Also, app developers are working towards a goal of providing a true hands-free experience on the interface by integrating support for the popular Google Assistant and Siri voice assistants.

Needless to say, nowadays mobile application development companies are available in large numbers. However, only a handful of them truly expertise at providing top-notch services to their clients. The best developers work in teams to provide comprehensive Android as well as iPhone app developmentservices.

Mobile App Development Trends That Will Make Your App Successful in 2018

Application developers are refining the existing mobile application development processes to increase their functionality and usability. Reports suggest that the Android application store is filled with nearly 2.8 million applications, whereas the Apple App Store has 2.2 million applications.

So, what makes a few applications like WhatsApp and Facebook, so popular that billions of people download it. Whereas, a few good applications never achieve even thousand downloads? The reason for such a discrepancy in the popularity is that the developers of these popular applications are able to adapt to the growing trends of the market while providing an awesome user experience.

Here are a few trends that you should be on a lookout for in early 2018 to ensure that you stay up to date with the market demands.

Mobile Application Development Trends for the Future

1.     Integration of Voice Assistant Usability (AI)

Google Assistant, Siri, as well as Alexa voice assistants, are all getting smarter with each passing day, thanks to recent advancements in the AI industry. Studies suggest that nearly 99.6% of the smartphone market share is covered by Android and Apple products this means that more and more people have access to the Google Assistant and Siri.

If you are planning on developing a new application, make sure that you customize a few voice commands into the source code so that the users can enjoy a truly hands-free experience.

2.     Interconnectivity with IoT (Internet of Things)

With IoT being the latest focus of the techno-geeks around the world, it is wise to expect that interconnectivity between smart devices will only increase. So, when you are thinking about developing a mobile application for one type of device, you need to expand your scope on how it will interact with the nearby smart devices.

Rigorous testing of the application over multiple platforms and devices is the finest way to ensure that it receives the benefits of interconnectivity over a wide range of devices. Studies show that the developers from across the world will invest 284.8 billion USD in developing the IoT infrastructure in 2017 themselves.

Focus on Augmented and Virtual Reality

The latest smart devices are working their way towards the elimination of the boundary between real and virtual worlds. With fast neural engines, like that of the A11 bionic chip on the latest iPhones, the augmented and virtual reality devices have become ultra-portable.

If you are planning on creating a media-centric application for the users, you must lay emphasis on the addition of augmented and virtual reality in near future. You also need to focus on the utilization of the complete processing power of modern day smartphones and tablets to provide these features on a mobile platform without overheating the device.

3.     Easy E-Payment Functionality

E-commerce and online payment gateways are attracting a lot of attention from banking and finance institutions all across the world. Studies show that nearly 1,690,361 million USD worth of revenue will be generated by eCommerce stores in 2018 alone.

So, if your application deals with one or more modes of in-app or eCommerce purchases, you must ensure that it is ready for e-payment functionality with a popular payment gateway extension.

AppAspect is one such mobile application development company in Ahmedabad that will help you harness the full potential of trends that will define 2018. It can also help you develop apps for Android, iPhone as well as WordPress platforms. The company has worked with several clients helping them develop comprehensive eCommerce solutions using Magento, Shopify, Zencart and Woocommerce frameworks.